Strategy before tactics. Seems simple enough, yet most businesses are so busy putting out fires, they never have the time to assess what the business needs from a strategic perspective. We will begin with an audit and see where are the areas we can retain or improve on, or remove.

In my career, I’ve seen too many business owners being inspired by dierent marketing solutions before even formulating the problem. That’s why, when we will talk, my first task will be to know your objectives, be it a lower CAC, more reach or higher conversion rate.

To analyse each aspect of the marketing mix. Then, going back to the fundamentals, my answer to those objectives will be relevant, creative, cost-effective and, most importantly, customer-driven.

There are many ways to skin a cat, but we must not do it all. In fact, it is smarter to test each one out, and then use the data to select the ones that gives you the most ROI.

20% of your effort will produce 80% of the results. It is also especially important to identify the growth levers that when pulled, will grow your business by leaps and bounds.

I’ll help you automate your marketing tasks as much as possible to give you the most ROI and efficiency.